The book and some others — including “Reality Is Broken,” by Jane McGonigal — put my vigorous gaming in context and taught me that companies like CVS know exactly what they’re doing. The books also helped me understand the particular kind of game that animates this trend, and my behavior. The only computer game I play, the bubble-bursting Bubble Bazinga, has exactly this model. But when I got home, I saw the app had dinged me for it, dropping my discount by a percentage point. Subsequently, I found myself laying off the brake and drifting perilously close to vehicles, all with the goal of keeping my discount percentage up.

Source: New York Times April 28, 2018 18:22 UTC